It Might Get Loud
It Might Get Loud

Heineken And The Tribeca Film Institute Announce The Heineken Affinity Award
NEW YORK, April 24, 2012 /PRNewswire/ -- Today, Heineken USA, the world's leading international brewer, and the Tribeca Film Institute announced their partnership to establish and launch the Heineken Affinity Award.

The DLP Cinema® S2K Chipset: Converting The Uncertain Dream Of Digital Cinema Into A Future Reality For Even More Theatres In The U.S. And Around The
DALLAS and LAS VEGAS, April 23, 2012 /PRNewswire/ -- As the transition to digital cinema continues to build across the U.S. and the world, Texas Instruments (TI) (NASDAQ: TXN) DLP Cinema®, the worldwide leader in digital cinema imaging technology, today announced the new S2K chipset, optimized for theatre screens up to 20 feet (six meters) wide in size for 2D presentations.

Brisk® Iced Tea Unveils One-Liter Bottle, Featuring Star Wars™ Characters R2-D2 and C-3PO, With Tag to Unlock Exclusive Content for New "Kinect™
PURCHASE, N.Y., April 4, 2012 /PRNewswire/ -- Brisk® Iced Tea invites fans to taste "The Force" as it unveils a limited-time one-liter bottle with the first-ever Kinect scannable Microsoft tag (M-Tag) printed on a bottle that unlocks content in an Xbox game.

LEGOLAND® California Invites Make-A-Wish Child to Cut Ceremonial Ribbon, Opening New LEGO® Star Wars™ Gallery
CARLSBAD, Calif., March 29, 2012 /PRNewswire/ -- Seven-year-old Phillip Engdahl from Escondido used a lightsaber alongside LEGOLAND® California's General Manager Peter Ronchetti to cut the ribbon opening LEGO® Star Warsâ„¢ Gallery during an official ceremony at the family theme park in Carlsbad.


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